Our actions
1 Apr 2013

China: a growing market

Minister Pierre Corbeil during a conference in Beijing.

After Japan, the Minister of Agriculture, Fisheries and Food, Pierre Corbeil, continued his Asian mission in China, a country that offers huge development potential for Québec agri-food products. The Chinese are the world’s largest consumers of pork. However, it is currently impossible for the Chinese agricultural community to increase production to meet the growing demand. “This mission to China is very important for Québec companies. By developing a sustainable business relationship, they can maximize their opportunities to take advantage of this rapidly expanding market,” said Mr. Corbeil.

Québec pork: promising business opportunities

China has increased its per-capita consumption of pork by 16% since 2000. Québec’s pork exports to that country rose by 808% between 2009 and 2011 and now total 67 million kilos of pork meat per year. While in China, the Minister met with Chinese government representatives, local processors and buyers.

During the official mission, Québec pork exporters were invited to meet with over 40 Chinese buyers at an event organized by the Québec Government Office in Beijing. “Trade missions such as the one in which we participated are advantageous for business development. After the 2005 and 2008 missions, we saw Québec pork sales to China more than triple,” said François Gaudreau, Director of the Québec Government Office in Shanghai. He also noted that there are 25 million new middle-class consumers each year in China.

China is a growing market and is the fourth largest destination for Québec pork products on international markets, after the United States, Japan and Russia. Fresh and frozen pork is the number one Québec agri-food product exported to China, with sales amounting to over 100 million dollars in 2011.

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