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15 Mar 2014

Québec promoted at Asia’s largest food and beverage tradeshow

Louis Bélanger, Director, Economic Affairs, of the DGQT; S. Sugihara, representative of Lucy Porc Japan; Bernard Houle, Director, External Market Development, at MAPAQ; K. Koike, Manager of Chilled Pork Group, Starzen Int Co Ltd; Manon Boucher, interim Assistant Deputy Minister of MAPAQ’s Direction générale de la transformation alimentaire et des marchés; D. Shimoyama, representative of the pork division, Maruha Nichiro Meat and Products Inc.; M. Fujita, Director, Olymel Japan; and Charles-Yves Charron, the Québec government’s representative in Tokyo.

Around twenty Québec agri-food companies1 participated in Foodex 2013, the largest food and beverage tradeshow in the Asian Pacific region, from March 5 to 8 in Tokyo, Japan.

As part of the mission on site at this event, Manon Boucher, interim Assistant Deputy Minister of the Direction générale de la transformation alimentaire et des marchés of MAPAQ, met with exhibitors from Québec who represented a variety of food and beverage products such as pork, veal, duck, maple products, honey, dried fruit and coffee.

Boucher took advantage of her visit to meet with several Japanese importers and promote the quality of Québec’s food and beverage products by emphasizing the reliability of its food safety and traceability systems.

“Developing the Japanese market is very important to the Ministère de l’Agriculture, des Pêcheries et de l’Alimentation du Québec. This interest is easily explained by the fact that Japan is today our second largest export market for food and beverage products, after the United States,” explained the Assistant Deputy Minister at a networking activity with 80 Québec and Japanese participants.

Developing solid business relations

It should be noted that thirteen of the participating Québec companies were exhibitors at the Canadian pavilion and four held visitor status under the direction of the Agri-Food Export Group Québec-Canada.

Foodex enabled Québec exporters to showcase their products and gain a competitive edge over other international competitors in the Japanese market. The 38th Foodex event drew 71,000 visitors and 2,500 exhibitors from 66 countries.

This trade mission was orchestrated by the Québec Government Office in Tokyo (DGQT) in cooperation with MAPAQ.

Food and beverage exports

Exports to Japan have been on the rise for several years. Québec exported nearly $476 million food and beverage products to Japan in 2011, which is 50% of Québec's total exports to Japan.

Eliott Levasseur, Vice President, Decacer; Louis Turenne, Director, Decacer; Bernard Houle, Director, MAPAQ; and Manon Boucher, interim Assistant Deputy Minister.

Note 1 – Québec companies at Foodex 2013
Da Vinci Food Products Ltd.
Bassé et Frères Alimentation Orientale Inc.
AGGA Coffee
Érablière des Alléghanys Inc.
Fruit d’Or
Brome Lake Ducks
Vinaigrerie Gingras
LB Maple Treat
Lassonde Industries Inc.
Nokomis Inc.
Great Northern Maple Products Inc.
Rucher Promiel
Vergers Duhaime Inc.

Québec Government Office in Tokyo
MAPAQ – Markets outside of Québec (in French)
Foodex 2013

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