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12 Jun 2013

Québec Duck Festival in Yokohama, Japan

Chef Chong Tak Fik, Manchinro restaurant; and Louis Bélanger, Director of Economic Services, Québec Government Office in Tokyo

Eight Chinese restaurants in Yokohama’s Chinatown served Québec duck to their customers for three months, from March 1 to May 31.

The promotional campaign orchestrated by the Québec Government Office in Tokyo was a roaring success.

Yokohama’s Chinatown is one of the biggest in the world and is home to over 250 restaurants that attract discerning tourists in search of Chinese culinary delights.

Québec flag on display

The eight participating restaurants all created original dishes to showcase Lac Brome duck. Special menus displaying Québec’s flag were also printed and inserted in their regular menus, and even displayed outside their establishments. Québec’s flag also floated over Yokohama’s Chinatown throughout the festival.

Many customers enthused about the taste and quality of Québec duck, as was the case at the prestigious Manchinro restaurant, which is renowned for its Chinese cuisine.

The higher price of Québec duck did not prevent the restaurateurs from taking part in the festival, and they all expressed the desire to repeat the experience next year.

Over a dozen participants expected in 2014

Over a dozen Yokohama restaurateurs are expected to participate in the third edition of the event, as well as a few new participants in Tokyo.

Québec’s 2nd biggest market

Japan is the second largest importer of Québec food products, behind our American neighbour to the south. In 2011, Québec shipped nearly $476 million in food products to Japan, some 50% of all Québec exports to the country.

Québec Government Office in Tokyo
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