Three Québec companies set up shop in China
Minister Lisée officially opened the first M0851 store in Beijing along with Lynn Yuan, the store's Director of Operations, Monique Abitbol, Director of International Sales, and Guy Saint-Jacques, Canadian Ambassador in Beijing.
Three Québec companies that sell consumer goods and are part of Minister Lisée's mission in China announced in Beijing that they are opening their first stores on Chinese soil.
Maison Birks, the premier jewelry brand based in Montreal, announced the opening of its first store at Xanadu Plaza in early 2014.
Finally, Judith & Charles, a fashion brand that will participate in this week's exclusive Montréal Collections fashion show in Shanghai, is opening two stores in the cities of GuangZhou and WuHan. The company plans to open new stores in 2014.
“The emergence of a middle class with growing buying power is creating new opportunities for our distinctive products. China is becoming a market with interesting prospects for our designers, manufacturers and distributors,” explained Minister Lisée.
Minister Lisée also signed the minutes of the third meeting of the Québec-Shandong Working Group. The group selected six cooperation projects in the fields of education, vocational training, urban planning, culture and the environment.
Developing political, cultural and business relations was at the heart of the productive meeting between Minister Lisée and the Vice-Governor of Shandong. The Vice-Governor announced that he would make sure that a Québec demonstration area is created to promote Québec’s know-how in Shandong.
Québec Government Office in Beijing
M0851 (in French)
Judith & Charles